Your hotel deserves the right strategy

Sell Your Hotel With Confidence


Strategic Marketing. Qualified Buyers. Personalized Representation.

Selling a hotel requires more than placing a property on the market. It requires an understanding of hospitality operations, financial performance, investor expectations, and the factors that influence a property's market value.

At Borunda Group, we specialize in representing hotel owners throughout California, including independent motels, limited-service hotels, and nationally recognized franchise properties.

Whether you're considering retirement, repositioning your investment portfolio, completing a 1031 exchange, or simply exploring your hotel's current value, we provide the insight and representation needed to make informed decisions.

Our approach combines detailed property analysis, confidential marketing, qualified buyer outreach, and hands-on transaction coordination.

Your Hotel. Your Investment. Our Commitment to Results.

What's Your Hotel Worth?

 

Hotel/ Property Name*
Full Property Address*
Number of Rooms*
Branded/Franchise/Boutique *
Name*
Phone*
Approximate Annual Revenue Optional
Now, 3-6 months, Just Exploring My Options*
Message, Tell Us More

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Why Hotel Owners Choose Borunda Group

Strategic Hotel Valuations
 
Analysis of hotel revenue, operating expenses, NOI, cap rates, market conditions, and comparable hotel transactions.
Qualified Buyer Outreach
 
Targeted exposure to hotel investors, owner-operators, hospitality groups, and acquisition-focused buyers.
Confidential Representation
 
Discreet marketing options designed to protect sensitive financial and operational information.
Transaction Expertise
 
Hands-on coordination through negotiations, franchise requirements, due diligence, financing, and escrow.

Understanding the True Value of Your Hotel


Not all hotels are valued equally. Two hotels with the same number of rooms may have significantly different market values based on their financial performance, location, franchise affiliation, physical condition, and investment potential.

 

Our valuation process considers:

 

* Financial Performance: Historical revenue, operating expenses, net operating income, and profitability.


* Occupancy & Revenue Metrics: Average Daily Rate (ADR), Revenue Per Available Room (RevPAR), and occupancy trends.


* Franchise Affiliation: Brand recognition, franchise transfer requirements, and potential property improvement plans (PIPs).


*Property Condition: Building improvements, deferred maintenance, capital expenditures, and guestroom quality.


* Comparable Hotel Sales: Recent hospitality transactions, market cap rates, and price-per-room benchmarks.


*Investment Potential: Opportunities to improve operations, increase revenue, or reposition the property.


The result is a market-informed valuation designed to help you understand your hotel's competitive position and potential selling price.

Borunda Group Hotel Interior

Our hotel selling process

Confidential Consultation

 

We discuss your property, financial performance, ownership goals, and preferred selling timeline.

Hotel Valuation & Pricing Strategy

We analyze operating performance, comparable sales, and current investor demand to develop a pricing recommendation.

Professional Marketing & Investor Outreach

We prepare a compelling investment presentation and execute an agreed marketing strategy, potentially including LoopNet, Crexi, digital campaigns, and direct investor outreach.

Buyer Qualification & Negotiations

We evaluate offers, buyer qualifications, financing capabilities, contingencies, and transaction structure.

Due Diligence Through Closing

We coordinate with the parties involved in inspections, financial verification, franchise approvals, and escrow to work toward a successful closing.

Frequently asked questions

How do I find out what my hotel is worth?

A hotel valuation typically considers financial performance, operating expenses, net operating income, comparable sales, room count, franchise affiliation, and local market conditions. Borunda Group can review your property information and discuss an appropriate valuation approach.

Can I sell my hotel confidentially?

Do I need to provide financial statements?

Can I sell a hotel that is part of a franchise?

What types of hotels does Borunda Group represent?

Do I have to list my hotel to request a valuation?

Your Hotel May Be Worth More Than You Think.

Before you decide to sell, discover where your hotel stands in today's market. Get the information, guidance, and personalized representation you deserve.

Call Leon Borunda 559-779-6540

BORUNDA GROUP | CALIFORNIA HOSPITALITY REAL ESTATE